Xbox Media Solutions marketing leader Claire Nance on redefining the relationship between brands and the 3.6 billion-strong ...

Here are the details of Xbox's initial ad-powered Xbox Cloud Gaming service, set to go live soon in an early testing phase.

Xbox has announced it is kicking off a limited test with Xbox Insiders for ad-supported, free game streaming with select titles. Those participating in the test will have the option to stream certain ...

Gaming is rapidly becoming a much more expensive hobby than it used to be, especially on the hardware front. Microsoft could be looking to reduce overall costs for gamers later this year through its ...

TL;DR: Microsoft is testing a free, ad-supported version of Xbox Cloud Gaming, allowing users to stream select games without a subscription. This move aims to expand access while generating revenue ...

Xbox is testing a way for users to stream the games for free by watching ads. Ad execs say the move hints at a bigger ...

Microsoft is testing free, ad-supported Xbox Cloud Gaming for Insiders, letting them stream owned games for one hour sessions after watching ads.

Priye's fondness of gaming started early when he first beat Double Dragon II and couldn't stop himself from doing it all over again every chance he got. Since then, playing a bunch of Contra, GTA, ...