For the first time, the GEICO Gecko is stepping into a live, unscripted conversation. Today, the brand character appears as a real-time, AI-powered ...

Geico is using generative AI to enable its gecko mascot to give podcast interviews and react to live events.

The Gecko’s guest spot on “Fudd Around and Find Out,” which runs over six minutes, may seem like a novelty at first glance, but is part of a concentrated push from Geico to branch further beyond ...

The GEICO Gecko is arguably one of the greatest and possibly one of the most recognizable "spokes-animals" of all time. But exactly who is the voice behind that charming green CGI reptile who is able ...

Geico’s latest creative rollout didn’t just involve one campaign, but eight different one featuring familiar characters designed to reach different audiences across a variety of media channels that ...