The Super Bowl has always been a news- and money-making event, but this year it is an American economic bonanza. What is more American than this confluence of excess, fun, competition, and celebration ...

The Super Bowl remains the biggest night in advertising, even if advertisers continue to work from a celeb-heavy, risk-averse playbook that is starting to show its age. Despite the familiar tactics, ...

Meg Ryan and Billy Crystal reprise their roles from "When Harry Met Sally" in a Super Bowl 2025 ad from Hellmann’s. The best Super Bowl 2025 ads airing in Sunday’s game will do a lot more than make us ...

If businesses want to convert Super Bowl ads into spending, they need to be funnier. More than half–67 percent–of consumers measure how much they like a commercial by its level of humor, according to ...

The Super Bowl is a mecca for more than just football. It touts the largest television audience of the year, more so than the Presidential Inauguration, Olympics, or Macy’s Thanksgiving Day Parade — ...

The best advertisements don't just sell products — they are creative and make us think about the brand long after we've seen it. These campaigns employ a variety of tools to hook us, such as clever ...

Apple started it all: Super Bowl commercials seem to have been "a thing" forever, with companies blowing their budgets on funny or star-studded and compelling ads. However, if you are as old as dirt, ...

In the years to come, we’ll all remember the 2024 Super Bowl as The Year the Celebrity Ad Formula Failed. Fine, fine, we’ll remember it for other things too: for a game that went down to the final ...

Paddy Gilmore asks which brands have landed the World Cup’s early comedy moments, and which have sent their jokes into Row Z. Football, humor and advertising have long been happy bedfellows. Let’s ...