Here's how Levi's, Heinz and Gillette became the unofficial FIFA World Cup brands people are talking about.

Brands Turn FIFA Logo Ban Into PR Win ...

Levi's Stadium in Santa Clara, California, hosted its first World Cup match between Switzerland and Qatar this past Saturday.

Fifa quietly scrubbed logos off World Cup stadiums – so one brand turned the cover-up into a marketing campaign - Organisers have gone to extraordinary lengths to erase unofficial names and logos from ...

FIFA covered Levi's and Heinz at the 2026 World Cup. Cover something up, and people have to look. The brands that won saw the ...

Levi's is taking FIFA's World Cup rules in stride. Soccer's global governing body does not allow visible corporate branding ...

A TikTok posted by a stadium worker @nvmjvlissa at the 2026 FIFA World Cup shows her narrating how she was told to cover the Nike logo on her shoes with tape. “I’m working at the World Cup at the Levi ...

The road to the 2026 FIFA World Cup in the United States, Mexico and Canada officially began Wednesday evening, when FIFA released the official logo for soccer's biggest tournament at the Griffith ...

Levi's cleverly turned FIFA's branding restrictions into a viral marketing success, gaining global attention despite attempts to conceal its logo at the World Cup stadium.

One thing stuck out about Brazil's kit during their game with Morocco: the badge on the sleeve or rather the color of it.