Brewing giant Anheuser Busch InBev has extended its commercial partnership with FIFA to cover the men's 2030 World Cup.
Lay’s is out with a new star-studded commercial for the 2026 FIFA World Cup featuring Lionel Messi, David Beckham, Thierry Henry and Steve Carell. Get a first look!
The FIFA World Cup 2026, the first three-nation-hosted and expanded-format tournament, is projected to generate $9 billion in ...
Only officially licensed partners and authorized entities are permitted to use FIFA trademarks and branding, cautioned the ...
LONDON (AP) — FIFA’s sponsorship paymasters are facing mounting calls to put pressure on soccer’s global governing body to clean up its act — and fast — following Wednesday’s arrest of seven ...