Lego, Fernando Alonso and F1
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If there’s one thing Lego is known for—besides the legendary clutch power of its immortal plastic bricks—it’s the company’s uncanny ability to pinpoint the Next Big Thing and immediately sign a licensing deal. After creating sets for the most ...
Forbes contributors publish independent expert analyses and insights. Joseph Wolkin is a reporter who covers Nascar, Formula 1 and IndyCar. Nov 20, 2025, 06:36pm EST The new Lego F1 Academy car debuted ahead of the Las Vegas Grand Prix in a major unveiling ...
The LEGO x Formula 1 partnership is going full throttle in 2026. A huge new wave of F1-themed sets has just arrived (and more are on the way), spanning everything from affordable Speed Champions builds to detailed collector models. With the new racing ...
Lego's partnership with Formula 1 racing now sees all 10 teams represented at the Minifig level. For the grownups, there are also highly detailed 1:8 scale sets from Technic that cost more than $200 each. Lego has also launched an online F1 portal with ...
SILVERSTONE, UK — When Formula One brought 10 full-size, drivable Lego cars to the Miami Grand Prix for the pre-race drivers’ parade, few could have predicted the move’s success. “The fact the cars were moving was a huge surprise, but then what the ...
Last year, Lego and Formula 1 announced a multi-year partnership that would include several new F1-themed products; for the first time, all 10 teams would be represented across the Lego portfolio. That was exciting news, but it turns out it was only the ...
For reasons that haven't been properly explained by science, kids, no matter if they're boys or girls, love cars. It doesn't really matter what cars – they can be daily drivers, racers, toys – as long as they have wheels that spin, they'll get the job ...
Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. The LEGO Technic ...
LAS VEGAS -- A Lego-liveried car will take part in F1 Academy in 2026 as part of a new multi-year partnership between the Danish company and Formula 1's all-female support series. Lego launched a wider deal with Formula 1 at last year's Las Vegas Grand ...
For a couple of years now, Danish toy maker LEGO has been knee-deep in the world of Formula 1 and constantly released related sets that have captured the imagination of the competition’s fans. None of the sets so far, though, have come even close to what ...
