A. Overview of hippocampal dynamics during movie watching. FMRI data from the hippocampus were measured at the voxel level, and low-dimensional subspaces for two types of novelty and memorability were ...

We can handle traumatic and regretful memories in ways that combine what we learn from neuroscience and therapy.

A new neuroscience study from QMS shows dynamic, contextually aligned digital outdoor content significantly boosts audience ...

Long-term memory encoding gets a 20% boost in when brands align with real-time editorial content, according to a neuroscience study by QMS. The study was based on a recent British & Irish Lions rugby ...

With its ageing population, the prevalence of dementia in Hong Kong is expected to increase. Healthcare researchers from The Hong Kong Polytechnic University (PolyU) have developed an innovative ...