Donald Norman is rightly famous for his work on the psychology of design that encourages the development of products that are human-centered. Less well-known is his valuable work on emotional design ...

Imagine you're using a fitness app to start a new running routine. As you open the app, you're greeted with an encouraging personalized message: "Welcome back, Shreya! Ready to crush your goals today?

A single product can seldom satisfy everyone, so it is essential to understand your intended users' actual and latent needs. The product should provide the functionality to fulfill their needs, and it ...

Over the past several years, I’ve gotten (literally) thousands of emails from readers who are discovering emotional intelligence for the first time, and who have tons of questions. These questions are ...

Written by Rachael Steimnitz, NAMI-NYC's Director of Workplace Mental Health, and Alayna Auerbach, NAMI-NYC's Manager of Workplace Mental Health Design thinking is a methodology known for fostering ...