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Nothing in email marketing is static because ESP technology, inbox providers, and—most important—people's behaviors are constantly changing. That change extends to the email newsletter, a mainstay of ...

“Modern designs are impersonal and they signal transactional relationships — especially after the holiday onslaught of retail emails we’ll all be drowning in soon enough.” Pull out the red pen and ...

Effective advertising almost always includes a robust email marketing strategy, regardless of the type of business. Emails are inexpensive to produce, yet they reach a broad audience efficiently.