Skechers has teamed up with Super League, an end-to-end activation partner for brands in immersive gaming platforms like Fortnite and Minecraft, to launch its first store in one of Roblox’s virtual ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Roblox is known as a Gen Z destination for gaming and hanging out. Could it soon also be the place ...

Digital gaming platform Roblox has been toying around with real-world commerce integrations for a while, but now the company is getting serious with the addition of two new features: Commerce APIs ...

Adidas has opened pop-up shops offering virtual branded merchandise within seven Roblox experiences and has partnered with Roblox creator Rush Bogin (known by his screen name “Rush X”) to create an ...

Roblox is further blurring the line between digital and physical worlds with new retail capabilities that will enable creators to sell physical items through the gaming platform and for items ...

Forbes contributors publish independent expert analyses and insights. A former tech executive covering AI and XR for Forbes. Philipp Batura didn’t set out to build a fashion business. In 2020, he ...

Roblox toys showed up in 2017 out of a deal between Roblox Corporation and Jazwares, turning fan-favorite in-game characters into something you could actually hold. The hook was simple: every figure ...