EA expands in-game advertising push, vows to preserve player experience

Advertising is everywhere, and video games are no exception. In recent years, several companies have either hinted at or openly admitted their interest in turning gameplay into a new frontier for ...

EA Sports FC, Madden NFL publisher announces EA Advertising

"Where brands come to play." ...
Polygon

EA’s terrific draft-day ad has me pumped for College Football 26 and Madden NFL 26

Are you ready for some football? There’s never really an offseason for America’s most popular sport, but the biggest event on the offseason calendar — the NFL draft — begins Thursday night, and ...
Business Wire

EA SPORTS College Football 26 Launches Worldwide, Bringing Saturday Gameday to Life Like Never Before

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ: EA) and EA SPORTS™ today announced the worldwide launch of EA SPORTS™ College Football 26 on PlayStation®5 and Xbox Series X|S, ...
Business Wire

EA SPORTS FC™ 26 Expands Global Footprint With New Partners, Leagues, and Stadiums In-Game

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Today, Electronic Arts Inc. (NASDAQ: EA) confirmed a series of new and exclusive multi-year partnerships and in-game integrations for EA SPORTS FC™ 26, ...