Dos Equis is reviving its famous “The Most Interesting Man” advertising campaign after a decade in an effort to turn around the beleaguered brand. Sales of the Heineken-owned Mexican lager dropped ...
As beer brands fight for attention in a softer U.S. market, Dos Equis is turning fan comments into commercial copy for The Most Interesting Man in the World. This voice experience is generated by AI.
Honkamp Krueger & Co., an Iowa accounting firm, has been running a hilarious series of radio ads and Internet videos spoofing the Dos Equis “Most Interesting Man in the World” ad campaign. Processing ...