Most mail gets tossed, but every so often, a piece earns a second look. That's design with intention, and Summer Gould breaks ...

For many businesses, creative design and direct mail execution have traditionally lived in separate worlds. Design teams focus on visuals, branding, and messaging, while marketing or operations teams ...

It seems so 20th Century. With text messages, Facebook messages, tweets, video chat and now Ello–not to mention good, old-fashioned email–why would anyone use U.S. postal mail to reach out to ...

Raising postage rates hasn’t exactly been a popular move among marketers and print service providers (PSPs) in the last few years. Last July’s USPS increase alone averaged 7.8%, which is why the ...

Business News Daily provides resources, advice and product reviews to drive business growth. Our mission is to equip business owners with the knowledge and confidence to make informed decisions. As ...

Direct mail is an expensive source for most magazine publishers, at least in the short term. And given the relatively weak advertising climate, many publishers are unwilling to invest in this source ...

Ashley is the Marketing Director of Mailing.com, which supports the direct marketing programs for many popular U.S. brands. Not yet. However, if we don't take advantage of the data and digital ...

Direct mail marketing is a proven method to help gain customers at quick-service restaurants. It provides a tangible method for reaching both loyal customers and potential diners. Internet data ...

Lester Wunderman is credited with being the driving force behind direct marketing as it is known today, with his theories an integral part of the product promotion mix for today’s pharma direct ...

Email marketing remains a powerful way for small businesses to connect with customers and leads, but it’s hard to come by tools that are easy-to-use and feel at home on the Mac. Direct Mail for macOS ...

Sole Founder/CEO of PostcardMania. Joy bootstrapped her business to $62 million in 2019 with only a phone, a computer and postcards. Like many others, you may believe that direct mail is an antiquated ...

With a direct-mail coupon service, you’ll sell local businesses on placing coupon ads in your publications, then mail them out to local residents. Everybody benefits, including you! With the new ...