Unlike the large volume consumer campaigns of yesteryear, today’s DM is usually high-value, low volume and precisely targeted to maximise ROI. Used in tandem with supporting digital media, the novelty ...

Direct mail should be just that: direct. As Bill Cockburn of the Institute of Direct Marketing states, ìThe message must make an impact within the first seven seconds. That is the creative moment of ...

B2B marketers whose customers are showing signs of digital fatigue might take a look at an older medium: direct mail. Many brands apparently are: 54% have increased their direct mail spend this year, ...

B2B marketers can use emerging channels to build pipeline when every channel has a clear role in the buying journey. Connected TV (CTV), programmatic audio, direct mail, and live events can create ...