Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

This episode of the Marketing Smarts Live Show features a fascinating conversation with Christopher Penn, an authority in analytics, digital marketing, and AI. Penn and host George B. Thomas delve ...

Purdue University's online Master's in Data Science will mold the next generation of data science experts and data engineers to help meet unprecedented industry demand for skilled employees. The ...

MMM is only as good as its data and assumptions. Avoid common modeling pitfalls and turn your analysis into real business impact. Marketing mix modeling (MMM) is having a moment in marketing ...

Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...

As businesses of all kinds increasingly rely on data to make decisions, an MBA and Applied Data Science degree equips you to bridge the gap between tech and management and provide effective leadership ...