DSP adoption demonstrated that technical innovation alone is not enough. Three lessons remain particularly relevant for edge ...

How does a smaller DSP survive, as the largest buying platforms command more of the marketplace? For Dstillery, the answer is to become a data company. Dstillery officially shut down its bidder and ...

Some companies claiming to be “mobile demand-side platforms” are veiled mobile ad networks, or at least they’re mobile ad network-like. Which is to say they may be taking margin without disclosing ...

The beginning of 2012 marked an important anniversary, not only for the electronics industry, but also for consumers around the world. The celebrations – even if they were muted – recognised the ...