Editor's Note: The following is a guest post from Linda Deeken, chief marketing officer, and Chris Fosdick, principal, at The Cambridge Group. To get to the heart of customer demand and unlock new ...

Most early-stage founders are told to “talk to customers.” So you book interviews, ask thoughtful questions, take pages of notes, and leave feeling productive. But a week later nothing has changed. No ...

In my last blog, I mentioned all the ways that a B2B customer (another business) is different than a B2C customer (an end consumer): they tend to be more insightful, more rational in their ...

When preparing for a job interview, particularly for a position involving customer service or support, it's crucial to understand that excellent customer service is both situational and contextual.

Putting media and customers together is a brilliant plan - until it isn't. Here's my field tested guide for avoiding the gotchas. With some smart prep, you can make sure your customers have a good ...

If you want to know how you can best help a customer, you must ask. And there's a real art to interviewing customers so that they reveal the needs and opportunities your offering can meet. First, you ...