Innovation flourishes not because people collaborate more broadly but because the right people fall into productive orbit ...

People tend to want the creative content they consume—be it music, visual art, or literature—to be the work of a human rather than a machine. At least that’s what we say. New research, however, by ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

When a sportswear giant lists a creative AI tool in job requirements, it's worth understanding what caught their attention.

Last September, I was moderating an event at Star’s office in Silicon Valley, and one of the speakers cracked a joke about AI being like teenage sex—everyone’s talking about it, but nobody knows how ...

While AI tools can dramatically reduce costs and streamline creative workflows, one risk for agencies integrating them into their client work is producing content that feels manufactured. Messaging ...

In today’s business landscape, every department has its essential software infrastructure – Salesforce for sales teams, GitHub for engineers, HubSpot for marketers – but creative teams have been left ...

Struggling to find a creative outlet for her art and writing during her final days at Northwestern, Izzy Nielsen (Communication ’25) turned to her like-minded roommate, Saya Shamdasani (Weinberg ’25), ...

Creative work is also about building a connection with your audience. The best way to do that is to use emotion. A study found that people are more likely to donate to a charity when they read the ...

Katelyn is a writer with CNET covering artificial intelligence, including chatbots, image and video generators. Her work explores how new AI technology is infiltrating our lives, shaping the content ...

Your desk is covered with papers, books, and random objects. Your workspace looks like a hurricane passed through. People judge this mess as laziness or disorganization. Research consistently shows ...