As a new generation of accountants enters the workforce, and firms adapt to new ways of working and providing services, a roadmap is needed. In my last article, I outlined what business model ...

So, after devising your strategic plan, create a Strategy Map and a Balanced Scorecard for explaining and executing it. With the Strategy Map, your people can all see their role in carrying out the ...

How do you create a successful automation strategy for a marketing program? A key step is mapping each part of the customer journey to actions (what needs to happen) and automations (elements of the ...