Consider the last time you wanted to purchase a messaging app for your organization. You may have explored industry-specific websites, read whitepapers, compared product features, evaluated pricing ...

A CDP can be a game changer for brands looking to realize the potential of their data and elevate the customer experience. Customer experience leaders now have more data available to them than ever ...

The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ...

Treasure AI, the agentic experience platform for brands to acquire, retain, and grow their most valuable customers 24/7, has been named a Leader in both the IDC MarketScape for Worldwide AI-Enabled ...

As the retail industry continues to grow and evolve, modern retailers need to understand how Customer Data Platforms (CDPs) can help them create a unified customer experience, increase customer ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

Simon Data Inc., a startup with a platform that combines the features of an analytics tool and marketing automation software, has secured $54 million in new funding. The capital was raised through a ...

As a digital experience executive, I have seen firsthand the critical role of customer data platforms (CDPs) in driving business growth. Simply put, a CDP is a software solution that allows businesses ...

Discover how South African SMEs can harness data tools to enhance customer understanding, improve retention, and make ...

Gartner recently released its first-ever Magic Quadrant for Customer Data Platforms—a true testament to the growth and maturity of CDPs. Although that was a major milestone, CDPs have been around for ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matthew Greitzer, co-founder and CEO at ...