Your browser is a surprisingly good snitch.

In March of 2005, ad technology company United Virtualities boasted that it could track Web users through a "pie," or persistent identification element," that would remain on people's computers even ...

Not all cookies have explicitly malicious intent. Most simply help a website work properly or let the advertisers that help fund websites figure out which ads would interest you the most. However, the ...

An ad-serving firm analyzed 20 advertisers and more than 5 billion impressions in fourth-quarter 2017, and found 64% of their tracking cookies were either blocked or deleted by web browsers. The ...

Unlike its browser competitors, Firefox will soon start blocking tracking cookies by default in the name of consumer privacy. Web tracking has long been in the cross-hairs of privacy advocates, who ...

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For decades, “cookies” have been tracking you around the web. They’re the snippets of code that uniquely identify your browser and allow those shoe ads to follow you from site to site after you visit ...

Mozilla, the maker of the Firefox browser, has rolled out a feature called Total Cookie Protection as part of its Enhanced Tracking Protection "Strict Mode" that promises to stifle cross-site tracking ...

Mozilla has further beefed up anti-tracking measures in its Firefox browser. In a blog post yesterday it announced that Firefox 86 has an extra layer of anti-cookie tracking built into the enhanced ...

Eli has been eagerly pursuing a journalistic career since he left the University of Maryland's Philip Merrill School of Journalism. Previously, Eli was a staff reporter for medical trade publication ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. Google’s moving to the next stage of its program to ...

Marketers have relied on third-party tracking cookies for the last 25 years to track consumer behavior online. Nearly all ad tech and martech platforms use cookies for targeting, retargeting, display ...