Google is allowing advertisers to gain more complete measurement and improve bidding performance with stronger first-party signals.

Google added a useful detail to the active conversions screen, to show you when was the last time Google Ads was able to trigger a ping event on your conversion feed and data. When you hover over the ...

In technical terms, micro conversions are events configured in Google Ads or Google Analytics 4 (GA4) events to be imported into Google Ads. These actions need to be set as primary actions so they ...

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...

Google Ads is automatically enabling conversion-based customer lists for eligible advertisers starting, with data processing scheduled to begin on Aug. 18. The update applies to advertisers already ...