Strategy can be nothing but a buzzword, but successful businesses make it mean something. Actually, it means several things: corporate, business and functional strategies are different levels of ...

A functional content marketing strategy is built to address more specific business needs. Here's how various types of content fit into an SaaS lead funnel. The great thing about content marketing is ...

You can slice and dice business strategies hundreds of different ways, but one recommended way puts corporate strategies at the top, business strategies in the middle and functional strategies at the ...

Founder at M16 Marketing and a Forbes Agency Council member. He's a leading marketing technologist on a mission to create success stories. Content marketing works best when you have a well-defined ...

In most cases, tech products and tools are for widespread use—they’re usually not created just for tech professionals or IT specialists. By bringing together the strengths and perspectives of a ...