In the 2010s, movements such as body positivity, health and wellness, and size inclusivity gained momentum, causing demand for diet programs and weight loss products to stagnate. In 2018, Weight ...

Packaging is a unique aspect of the product world because it often serves as an ambassador for the brand. Good product packaging can influence consumer behavior. It’s a microcosm of the broader world, ...

Consumer behavior shows renewed caution after brief stability. Spending patterns are tightening again. These indicators appear across demographics and regions simultaneously. Here are seven indicators ...

Inflation creeps into every corner of your life, from the prices at the grocery store to the balance in your savings account. It’s a reality that can make you anxious about your financial future.

McDonald’s second quarter included positive same-store sales, to the tune of +2.5%. It was a welcomed report after back-to-back negative quarters, which just doesn’t happen all too often at the Golden ...

Consumer behavior is evolving rapidly, with self-gifting trends, loyalty integration, and experiential spending creating unprecedented growth opportunities. North America dominates the market with 46.

Uncover the dynamics of the consumer goods sector, where companies produce goods for individual use. Understand how ...

Consumers battling inflation are concerned about the long-term impact of trade wars on their finances. After years of stable inflation, rates skyrocketed as the U.S. economy adjusted to post-COVID ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

AMES, Iowa – Mobile apps are changing the way brands connect with consumers and have the potential to boost a company’s bottom line. According to a new Iowa State University study, there is a direct ...