One jolts you awake like a fire alarm, the other eases you into focus like a slow sunrise. People swear by one or the other, ...

The great debate: Do you drink coffee or matcha in the morning? Sixty-six percent of Americans start their morning with coffee each day, per the National Coffee Association, but drinking matcha has ...

Ah, the matcha versus coffee debate. Both have been around for centuries, but as the former gains popularity, more and more people are comparing the two. While a staggering three in four Americans ...

Coffee or matcha? For me, it’s neither–coffee never appealed to me, and when I first experienced caffeine by way of matcha, the only thing it seemed to do was peak my already frazzled nerves. But the ...

Matcha, with its vibrant green hue and centuries-old tradition, is often celebrated as a health-boosting superfood. But what exactly sets it apart from regular green tea, or even your morning coffee?

I drink matcha every day, but I finally stopped to ask: is it actually good for me? After speaking to a nutritionist, I ...

EXCLUSIVE: The company’s interest in the green, tea-based product comes amid volatility in coffee-bean prices and as it looks ...