After years of being decked out in monochromatic stripes, the bar code is going color. The bar code has already undergone some changes. Though the standard, striped variety is still ubiquitous on ...

What do you get if you cross a mobile phone camera with a marketing campaign? An unstoppable direct response mechanism, of course. Mobile devices are an essential part of everyday life. British ...

Bar codes are traded all over the world among companies and the codes are not a conclusive way to determine a product’s country of origin. Bar code prefixes are assigned based on the location of the ...

The Food and Drug Administration, after a year of deliberation (see story), issued a final ruling yesterday that requires pharmaceutical companies to apply bar codes to thousands of prescription and ...

Tomorrow marks the 35th anniversary of the first time a laser scanner was used to “read” a bar code, according to Motorola Inc. The company has detailed a few of the pertinent facts from that day, ...

Almost all medications given in the hospital soon must bear a supermarket-style bar code that health workers will match to patients to help ensure they get the right dose of the right drug at the ...

GoodGuide releases a free app that lets you scan an item's bar code and instantly retrieve info on that product's health, environmental, and social responsibility ratings. Elizabeth Armstrong Moore ...

RFID is not necessarily “better” than bar codes. The two are different technologies and have different applications, which sometimes overlap. The big difference between the two is bar codes are ...

They look like pixelated puzzles, or maybe a printing error. But the indecipherable ink squares hold the promise of a new form of mobile information delivery that ...

The Food and Drug Administration is phasing in rules that will require bar codes on hospital medication packets to guard against errors that cause an estimated 7,000 deaths annually. Limited time: ...