Not long ago, Christmas catalogs didn’t appear in our mailboxes until around Thanksgiving, usually just after. Now the catalog deluge starts closer to Labor Day, 2 ½ months earlier, roughly coinciding ...

Five years after discontinuing its "Big Book" catalog, J.C. Penney plans to return to a modified print catalog strategy, finding through analysis that online sales were partly driven by what the ...

A certain Wall Street Journal article has been causing quite a stir lately. The article discusses the fact that big retailers such as Bonobos, IKEA, Athleta and H&M are releasing traditional print ...

No matter the size of your retail business, a catalog can help you increase sales. With high-quality images, word-processing software and a reliable color printer, there's no need for you to spend ...

Part of the marketing strategy to distribute your product may include a merchandise catalog. The cost of producing a catalog is money well-spent if the job is done properly. It is not necessary to ...

Ikea has announced the official discontinuation of its print catalog after 70 years of publication, as more people than ever flock to the company’s website to browse and buy products. A retrospective ...

While it is increasingly common to find QR codes in print catalogs, the next phase in mobilizing print to enhance cross-channel experiences could be augmented reality. As consumers become more ...

REI pivoting away from a print catalog to a print magazine follows several marketing trends. Fellow retailer Ikea last year announced plans to release fewer catalogs in favor of a digital push that ...

SOFTENING SALES. Declining revenues. Cutbacks, layoffs, bankruptcies. Unfortunately, these are the buzz words for 2008—not only for printers, but for most manufacturing segments across the United ...

A certain Wall Street Journal article has been causing quite a stir lately. The article discusses the fact that big retailers such as Bonobos, IKEA, Athleta and H&M are releasing traditional print ...