No billboard needed: This Seattle startup scored World Cup airtime with a scrappy cardboard sign

Seattle's Yoodli used a cardboard sign to get its name and web address on Fox Sports' live broadcast of FIFA World Cup festivities from Pier 62 on the waterfront.

Awkward moment Brazil fan accidentally destroys pub TV with giant cardboard CANARY while celebrating World Cup winner

A BRAZIL fan’s World Cup celebration went horribly wrong when he destroyed a TV… with a giant CANARY. There were wild scenes ...

How FIFA achieved unprecedented retail reach for World Cup merchandise

By working with licensees that specialize in value-oriented and impulse retail, FIFA has put officially licensed merchandise ...

Iranian dad melts hearts for helping blind son feel Iran's World Cup goal through a cardboard tactics board

An Iranian father who went viral for helping his blind son follow World Cup matches through a handmade cardboard tactics ...

This Iranian dad helped his specially-abled son feel the FIFA World Cup match in the most unique way; 3 parenting lessons to learn

An Iranian father has captured hearts worldwide by creating a tactile cardboard football field for his nine-year-old blind ...