Automotive News ran a very light piece (is everyone off for Christmas already?) on how automakers use music in their television advertising. But the story didn’t seem to make much sense to me. Sure it ...
With the increase in smart car apps to track gas usage and driving habits, it was only a matter of time before one of these apps used that tracking for somewhat invasive advertising. Dash Labs is the ...
In the early 1960s, when FM radio (which had been around since the 1930s) finally gained mass adoption in cars, drivers had the welcome option of tuning into the non-commercial band (88.1 to 91.9 MHz) ...
The advertising landscape in the automotive sector consists of three tiers. Tier 1 encompasses national ads funded directly by the Original Equipment Manufacturers (OEMs), Tier 2 includes regional ads ...
Legendary 1930s salesman Elmer Wheeler of New York City’s Tested Selling Institute famously advised clients “Don’t Sell the Steak—Sell the Sizzle!” People buy dreams, they don’t buy mundane reality, a ...
CHICAGO (September 30, 2025) — Car shopping marketplace Cars.com Inc. (NYSE: CARS) today announced a partnership with Uber Advertising as its first automotive content partner for “JourneyTV Presents.” ...
Jeep is a brand with a long and storied history, who didn't forget where it came from. From Jeep models containing Easter eggs connected to the company's history to many of its vehicles maintaining ...
For whatever benefits the vehicle-as-a-service might net a consumer, this new Ford patent hints at a possible downside: inescapable ads blaring on your car's infotainment screen. The same onboard data ...