Food advertising is a multi-billion dollar industry, with approximately $1.8 billion annually aimed at children and adolescents, who view between 1,000 and 2,000 ads per year. Some studies have shown ...

Two U.S. researchers are speculating on the popularity of the new field of neuromarketing, which is a high-tech way for marketers to find out what consumers like or dislike. A brain scan may show one ...

The announcement made by China that it has developed the "world's first commercial brain chip" has received widespread media attention and many are assuming that brain–computer interfaces (BCI) are ...