In many areas, the delivery of the UN’s mandates is linked to changing human behaviour. Behavioural science refers to an evidence-based understanding of how people actually behave, make decisions and ...

Behavioural science is the scientific study of human behaviour, and it combines research techniques from psychology and economics. The course offers an integrated training in advanced behavioural ...

Five years ago, many in the ad industry, government and third sectors would have been wondering what the future of behavioural economics might hold. Would it be a subset of planning? A feature in the ...

This course is compulsory on the Executive MSc in Behavioural Science. This course is not available as an outside option. The course aims to introduce students to the main methodological concepts and ...

A meadow grasshopper (Pseudochorthippus parallelus). This species is widespread across most of Europe and is commonly used as a model organism in evolutionary biology. If an experiment is repeated ...

There has been much recent scrutiny of the real-time, real world experiments that Facebook has been conducting with its users. Randomised Controlled Trials (RCTs) conducted by Facebook have identified ...

Today most of adland gets behavioural science. We make no bones about the fact that we’re creatures of instinct – and recognise the benefits of shaping marketing around our own irrationality. Yet, ...