Rosenberg, who served as chief executive of Bank of America from 1990 to 1996, earned his spurs at Wells Fargo, which tapped him to lead its embryonic marketing department, several floors down from ...

Banks have a unique challenge when it comes to marketing because they do not offer tangible products for consumers. Promoting a bank requires convincing consumers to trust a bank with their money and ...

Key insight: Nubank has hired TikTok's Kim Farrell to lead its international marketing team after it acquired a U.S. bank charter. Expert quote: "She'll bring some ideas and approaches from TikTok ...

Banking is a heavily regulated industry in general, and marketing is no exception. Whether a bank is a small local business with a couple of branches or a national multi-state Fortune 100 company with ...

U.S. Bank has grown up, but with a key caveat: "We're still nice," said Chief Marketing Officer Michael Lacorazza. As the Minneapolis-based lender has expanded in size and capabilities, executives saw ...

With the growth of online and mobile banking, you might think of the bank branch as the next casualty of technological disruption, taking its place alongside record albums and photographic film. To be ...

With continued emphasis on cost reduction while fierce competition within the global financial services market is steadily growing, banks are faced with more challenging marketing goals than ever ...

THE Bank Marketing Association of the Philippines (BMAP) has recently announced the winners of the sixth “Bank Marketing Awards” (BMA). The awarding ceremony was held at the Narra Function Room of the ...

TO elevate marketing professionals in the banking sector, the Asian Institute of Management (AIM) and the Bank Marketing Association of the Philippines (BMAP) have partnered to offer comprehensive ...

Standard Chartered's head of marketing of wealth and retail banking for Hong Kong Haymans Fung (pictured), has taken on an expanded role as global head of wealth and retail bank marketing. Helming a ...