Facebook is adding the capability for augmented reality ads in the News Feed. Calls-to-action can be included within the camera experience, so consumers can use AR to experience a product and then ...

Results from an augmented reality ad campaign for Saban Brands’ Power Rangers franchise have been tabulated to determine the AR impact on time spent with the ad and click-through rates. The campaign ...

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EMERYVILLE, Calif.--(BUSINESS WIRE)--Exponential Interactive, one of the largest digital advertising companies reaching over 700 million users monthly, has released a new Face Filter functionality as ...

Inside Crunch Fitness’ challenger-brand playbook in the GLP-1-era, with CMO Chad Waetzig Chad Waetzig, CMO of Crunch Fitness, joins the Marketer’s Brief podcast to talk about the brand’s recent New ...

Science journal, Nature has launched its first augmented reality advert for King Abdullah University of Science and Technology (KAUST). Created in partnership with 3D technology company Inition, users ...

Augmented reality today consists mainly of superimposed images, but companies are already envisioning a world where AR technology is an extension of our daily activities. While all eyes are on Google ...

The tech experts at Digital Trends demonstrate custom-built augmented reality glasses that detect and obscure physical ...

Sept 3 (Reuters) - Snap (SNAP.N), opens new tab will concentrate on expanding and diversifying its underperforming advertising business with a focus on augmented reality, CEO Evan Spiegel informed ...