“Collaboration with physical therapists and students is critical, because their domain expertise helps to ensure the ...

Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Snap Inc. created a standalone subsidiary within the company dedicated to Specs, its first consumer pair of augmented reality ...

Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

BMW believes the future of driving isnt about taking your eyes off the road. Its about putting the information exactly where ...

Turning Physical Spaces into Measurable Experiences Beyond immersive events, we turn every space into an augmented ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

A new augmented reality system splits the difference, by precisely guiding the hands of human carpenters. Developed by Andrea Settimi and colleagues at Switzerland's EPFL university, the open-source ...

Mark Zuckerberg's vision for the metaverse was meant to reimagine how we interact with each other and the world, providing us ...

Snap Inc, the company behind Snapchat is launching a new subsidiary called Specs for its upcoming AR glasses, scheduled to ...

Virtual reality and augmented reality, while still developing, have introduced new possibilities for storytelling and ...