Onitsuka Tiger rose to wider prominence in the early 2000s as its relaunch coincided with the appearance of a pair of yellow and black sneakers in Quentin Tarantino's Kill Bill films ...

Asics Corporation is transferring its Onitsuka Tiger business to a wholly owned subsidiary, OT Group, via a simplified absorption-type company split. The Japanese sportswear retailer said the split is ...

NEW SHOES: Japan’s Asics is relaunching its Asics Tiger line to target the “sport lifestyle” market. Originally started in 1977, the brand was popular with athletes and sneaker fans until it was ...

Onitsuka Tiger's predecessor, Onitsuka Co, was founded in post-World War II Japan and produced basketball shoes as its first athletic footwear.

TOKYO: Japan's Asics on Wednesday (Jun 10) said it will spin off its high-end Onitsuka Tiger business to speed up decision-making at a brand that has been a key profit driver thanks to a tourism boom ...

Asics' Onitsuka Tiger, famed for its yellow and black sneakers, is embarking ⁠on a ⁠global expansion to capitalise on booming demand for its retro shoes, but ⁠analysts warn the ambition could put its ...

NEW YORK — Asics is back in the New York retail fray. Two years after a dispute with a licensee led to the abrupt closure of all 13 of its full-price stores in the U.S., the Japanese activewear brand ...

ASICS Tiger™ GEL turns 30 this year. Originally created as the ultimate cushioning for runners, during its three-decade history, the technology has been used in sneakers that have propelled ...

The history of Asics isn't as familiar to the sneakerhead community at large as that of brands like Nike or adidas, who have had their stories retold many times by many different channels. That makes ...

Asics Corp. said June 10 that it will spin off its Onitsuka Tiger shoe business into a separate company to accelerate the brand’s growth and expansion beyond footwear around the world.

Building on a legacy of workhorse daily trainers, Asics is entering a new tech-driven design era.