Increasingly, websites are evolving into ecommerce platforms. This shift alters the role of analytics platforms from simply being diagnostic tools or means for measuring page views to vital ...

Google introduced a new Realtime pages report in Analytics. The report shows live page views and active user counts. It helps identify popular content and detect website issues instantly. Google ...

Google Analytics' is enhancing data transparency by adding percentage values to reports and introducing alerts for tracking issues. Google Analytics is enhancing its reporting capabilities with three ...

Govinda, Senior Manager at Cognizant, has 15 years of expertise in SAP & Non-SAP Data Analytics, delivering innovative BI solutions. In today’s hyper-competitive business environment, timely, accurate ...

GA4 is underreporting website traffic, according to multiple support threads. Real-time analytics remain accurate while historical data is affected. Google hasn't officially addressed the problem.