Loyalty points are becoming more liquid as airlines give customers more choices over when and how much of their accumulated ...

Airlines now reward customers who deliver the most value across the entire ecosystem, not just the most miles in the air.

In a surprise move, American Airlines changed course to allow AAdvantage members to use cash and points.

As the feature rolls out in the coming weeks, eligible AAdvantage® members will be able to combine cash and miles when ...

Loyalty programs are evolving beyond traditional points and discounts, with brands now focusing on enhancing customer experience through convenience, recognition, access, and strategic partnerships.

When Southwest Airlines drastically revamped Rapid Rewards in early 2025, it caused some analysts to question the wisdom of such a transformation. More than a year later, the loyalty program continues ...

Lyft and United are joining forces to offer frequent flyer miles to riders on its app. Earlier this year, Delta Airlines dissolved its eight-year partnership with Lyft and brought its loyalty program ...

American expects about $8 billion in cash this year from its credit card partnership with Citi. He said that number should ...

United Airlines recently hinted at changes coming to its MileagePlus loyalty program. During an earnings call this week, United's chief commercial officer, Andrew Nocella, said the carrier will seek ...

Airlines are investing heavily in direct bookings, loyalty programs, and more flexible offer creation. But the bigger opportunity may depend on something more basic: knowing who travelers are, what ...