Claude Skills trades one-off prompts for reusable workflows; skills can be packaged as plugins, the result is repeatable marketing across brands.

Forbes contributors publish independent expert analyses and insights. The author of many tech books, Michael Ashley covers AI and Big Data. “Imagine advertising campaigns born not from keywords or ...

What if you could transform your marketing campaigns without expanding your team or working around the clock? Imagine a world where AI tools handle the grunt work—analyzing data, generating content, ...

AI isn’t replacing marketers—it’s redefining roles, skills, and hiring priorities. Learn how hybrid marketing roles and human ...

AI is no longer just an advantage for businesses but a necessity. Businesses that leverage AI tools gain a competitive edge through personalized messaging, real-time data analysis and efficient ...

AI is being rapidly implemented, but that doesn’t mean it’s being used effectively. The current lack of clear benchmarks and data about AI usage has meant that everyone has been operating in the dark.

July 15, 2025 - In today's hyper-automated economy, businesses are quickly embracing AI-powered marketing tools to expand their reach and streamline engagement. Synthetic voice calls, often using AI ...

Design company Figma today announced multiple features, including AI-powered site and web app creation, a way for marketers to create assets in bulk, and a new drawing tool. With this launch, the ...

Artificial intelligence is fundamentally changing how marketing teams operate, from daily operations to long-term organizational design. What once took days of manual effort can now happen in minutes, ...