A great ad slogan reveals the disproportionate power of a few carefully chosen and arranged words. It can send a product soaring, save a business, launch a career. A great slogan must, first, be ...

The study’s central finding is that there is no perfect slogan for every objective. If a brand wants to be liked more, it ...

A great slogan can do far more than sell a product; it can become part of everyday language. The most successful slogan campaigns are simple, memorable, and powerful enough to instantly remind people ...

Amidst Times Square's gaudy neon forest of capitalism, a host of advertising icons on Tuesday used a U.S. Federal Election Commission voting booth to launch voting for America's Favorite Ad Icons and ...

You've heard these slogans your whole life—but most people have no idea where they came from, or how powerful they really were. From the line that sold America on diamond rings, to a pink cartoon ...

"We found that, regardless of whether their native language was French or Dutch, native language slogans were perceived as more emotional than second language slogans," write the authors. "All else ...

This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them. An earworm is a song or song fragment that gets stuck in ...

“Life begins here.” That’s the current advertising slogan for a famous product many of us reach for every day. Can you guess which one? Take 10 seconds. Ready, go. Time’s up. It’s Coca Cola, the No. 1 ...

PepsiCo Inc. unveiled Thursday its new advertising slogan, "That's What I Like," saying it is its first U.S.-based tagline in over two decades. The beverage and snack company said the new tagline, ...