For decades, advertising specialties such as low-cost branded pens, stress balls, caps and tote bags were the workhorses of brand marketing. They were easy to order, cheap to produce and guaranteed to ...

Every marketing manager I speak with faces the same moment: the budget meeting. Someone across the table asks, "What are we getting back from the merchandise spend?" And too often, the honest answer ...

As promotional products evolve into long-term brand assets, new trends are shaping merchandise decisions for brands in 2026. SEATTLE, WA, UNITED STATES, January 27 ...

Marketing can be a tough environment to succeed in, especially if your business has several competitors trying to get their share of the market. Using promotional merchandise can be a useful way to ...