Ads on the wildly popular video game platform Roblox enticed kids to try caffeinated potato chips — and they targeted ...

Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...

EA's sports games have already had in-game sponsorships and brand deals. With EA Advertising, expect even more.

A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. Putting in-game ads in full-priced games “would seem unfair,” ...

Credit: Mashable edit: Screenshots from @firstdescendantofficial TikToks, via u/iHardlyTriHard Free-to-play game The First Descendant has been slammed for apparently using fake AI-generated ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. In an announcement that is sure to unsettle players but please ...

Adtech video game company Overwolf doubled its ad revenue from $50 million in 2023 to $100 million in 2024, signaling Overwolf’s position among brands trying to navigate the widely untapped in-game ...

Like water rolling downhill, marketing can be channeled but not prevented. That’s our introduction to the browser extension Kickbacks, which serves ads during wait times while Claude Code processes a ...

Currently, Microsoft’s long-running Cloud Gaming service is limited to players who have a Microsoft’s Game Pass subscription. Now, new reporting suggests Microsoft is planning to offer non-subscribers ...