Adidas' controversial LGBTQ+ advocacy campaign did "more harm than good" for the brand's image and failed at their of advocating for the pride community, a branding expert told Fox News. Adidas ...

adidas allocated 924 million euros to marketing and point-of-sale activities during the second quarter of 2026, a period marked by the World Cup and the rollout of the most successful campaign in the ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. The 2026 World Cup highlights an intense rivalry between sportswear giants Adidas and Nike.

Adidas stock remains a key European consumer name as investors weigh the company’s long-term strategy, brand positioning and competitive dynamics in global sportswear. On this quiet news Saturday, the ...

Adidas stock reflects the company’s push to strengthen its global sportswear position through brand partnerships, direct-to-consumer expansion and disciplined product strategy, with investors watching ...

Are you a print subscriber? Activate your account. 1 hour 42 min ago By E.J. Schultz - 1 hour 47 min ago By Erika Wheless - 2 hours 46 min ago By Ad Age and Creativity Staff - 2 hours 51 min ago By ...