Thirty years in the making, Adidas launched its World Cup campaign featuring Timothée Chalamet, Lionel Messi, and a trio of ...

The ASA has banned ads from Adidas, Calvin Klein and Uniqlo for “misleading” consumers with their environmental claims.

Eye-watering budgets are nothing new, but this year both Nike and Adidas have gone bigger and bolder than ever before in the fight for World Cup attention.

With about a month to go before the World Cup kicks off in the United States, Mexico, and Canada, the German giant has dedicated an ad to it, and the result is simply astonishing. That alone would ...

"There's a risk that people could be misled." ...

Tell me if you’ve heard this one before: A big-budget blockbuster World Cup ad from a footwear giant features a laundry list of star players, celebrities, and a storyline that revolves around a big ...

The UK’s Advertising Standards Agency (ASA) has said Google adverts promoting recycled shoes and clothing must not appear ...

It has been three decades since Ewan McGregor famously told viewers to 'choose life' in the opening scenes of Danny Boyle's ...

The long wait for the 2025 NFL season is almost over. The preseason is in the rearview mirror, and the regular season kicks off next week. Adidas is getting ahead of the competition by launching a new ...

The marketing chief talks AI, brand storytelling, Nike versus Adidas, and why today’s top marketers need a real seat at the ...

Adidas has done it again. With about a month to go before the World Cup kicks off in the United States, Mexico, and Canada, the German giant has dedicated an ad to it, and the result is simply ...