Ad-supported streaming scored a record-high 46.6% share in the first quarter, driven by sports programming including NBCUniversal's Super Bowl simulcast, Peacock's Olympics coverage and Amazon's NFL ...

As sports increasingly head to streaming services and bundles, local companies are facing a significant challenge: making sure their ads reach actual people. Companies that sell those ads directly are ...

Entering Q3 for 2026, sports and streaming remain among the clearest areas of growth for ad buying as live sports continue ...