Asos Plc said a recent data breach occurred when an “unauthorized party” impersonated a trusted contact to dupe an employee at the online fashion retailer into handing over log-in details for their work account.

Customers posted screenshots of a notification that declared "ASOS HACKED." The retailer said some basic personal info may have been accessed.

As reported by BBC News, search terms like “reclaimed vintage”, “glamorous wide fit” and “Asos petite” appeared in the breached data. Asos says an “unauthorised party” accessed an Asos employee’s account by “impersonating a trusted contact,

ASOS is sending updates to affected customers about the cybersecurity incident it suffered earlier this week, confirming that hackers accessed some personal data.

Asos has said an “unauthorised party” gained access by impersonating a trusted contact to get log-in information, after customers received a phone alert saying that the retailer had been hacked. The fast fashion business told customers to “remain cautious” over unexpected messages or calls claiming to be from Asos, in an email on Thursday morning.

'Act quickly.'

UK fashion retailer ASOS has reportedly been hacked, and its customers are finding out about it in an unusual way. According to the BBC, shoppers in the UK are being spammed with pop-up messages from within the official ASOS app, seemingly sent by hackers who have seized control over some part of ASOS' IT systems.