Investors sanctioned Apple stock after the news.

Can a busy year for Apple product releases move the needle for a company of this size?

The initial version of Apple Intelligence focuses on helping you with words and photos. Prepare to be impressed and unnerved. By Brian X. Chen Brian X. Chen is The Times’s lead consumer technology ...

Apple (AAPL) became the world's first $3 trillion company in 2022. Today, the iPhone maker lags Microsoft (MSFT) as the largest American business—but the gap is getting smaller. In fact, Apple briefly ...

Just like there are always going to be people with straight hair that want it curly and people with curly hair that want it to be straight, there will be people who want a round Apple Watch. Apple’s ...

An ARM-based system-on-chip (SoC) family from Apple that was introduced in 2007. Designed by Apple and made by TSMC, the Apple A series provided the processing in iPhones, iPads and the iPod touch ...

Have an old Apple display that still works? Even with the latest Thunderbolt 5-equipped M4 Pro Macs, you can still plug it in—with the right connectors—and put it to use. You might find the resolution ...

May 21, 2010: Apple quietly ends its award-winning “Get a Mac” ad campaign. Debuting in 2006, the ads starred actor Justin Long as the cool, youthful Mac. Comedian John Hodgman portrayed the stuffy, ...

Apple is arguably the most recognizable tech company in the world today. Known for its cutting-edge innovation, minimalist design that appeals across generations, and a reputation for high-quality ...