At first, I thought it was just a regular basketball game, but after completing the tutorial, I realized that this was going to be one of the most challenging and fun experiences I’ve tried. 2D ...

Visa Inc. collaborated with Neustar Inc. for a mobile sweepstakes to showcase the power of 2D bar codes at the GSMA's Mobile World Congress 2010 in Barcelona, Spain. Using their camera phones, Mobile ...

Augme Technologies Inc. has expanded its marketing agreement with Graphic Packaging International Inc. to provide services for the mobile redemption of 2d bar codes. The partners’ goal is to create ...

June 26, 1974 was an historical milestone that changed the shopping experience: That’s the date the first item was ever scanned with a barcode. Juicy Fruit gum at a supermarket in Troy, Ohio, became ...

During the course of 2009, we have seen more retailers utilizing shopper path tracking and gaze tracking to better understand how shoppers are responding to in-store promotions (both traditional and ...

First, a quick review: Two-dimensional barcodes can be encoded with various data (phone numbers, text, photos, URLs, etc.) and "scanned" using the camera on a mobile phone. Think of them as print ...

The Frito-Lay subsidiary in Mexico called Sabritas is now using a 2D bar code on a special Halloween version of Cheetos packages to engage consumers. The code is placed on the Cheetos package and ...

The new Rack Reader DR700 comes complete with in-house-designed Code Reader Software and an optional Side Barcode Reader. The system is equipped with an antifrost system and a deep-focus image sensor, ...